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RTD General Format Guidelines

Commerce Grid DocumentationData Capabilities Real-time Data Integration

Overview

Background

This page aims to describe the protocol for passing seller-defined context and audience cohorts to CommerceGrid. We are following the IAB and Prebid protocol around Taxonomy and Data transparency standards outlined in this document.

Commerce Grid is looking forward to seeing more partners adopting the notion of segtax introduced by IAB to allow the sellers to communicate the specific taxonomy that the data passed belongs to.

Supported Protocol

  • User.data for audience taxonomy data

  • Site.content.data for contextual taxonomy data in a web environment

  • App.content.data for contextual taxonomy data in an app environment