Report types are accessed via the dropdown in the top right corner. These filters allow for the isolation of different reports, including various demand, inventory, and user reports.

Below is a table of all available report types:

Report	Description	Use case example	Guardrails
Domain/App Bundle	Access revenue reporting at the domain/app bundle level.	A publisher wants to understand which of their domains is driving the highest revenue.
Publisher Sub ID	Access information about Publisher Sub ID
User Geolocation	Access information about the location of a publisher’s traffic at the country level	A publisher wants to understand which countries its delivering the highest number of impressions in.	Countries are currently presented as 2-digit IBAN country codes. Refer to this chart for a full list of 2-digit country codes.
Date	Review data metrics by date
Device Type	Access revenue reporting broken out by user device type	A publisher wants to understand its fill rate across device types for optimization purposes.	Currently device categories include: Desktop Tablet Smartphone CTV Other (unable to be categorized in one of the above buckets, such as a gaming console) Unknown (no device information available in the bidstream)
Browser	Access revenue reporting broken down by the user’s browser	A publisher wants to understand which browsers are driving the highest revenue.
Device OS	Access revenue reporting broken down by the user’s device operating system	In conjunction with the “device” breakdown, a publisher wants to isolate the highest revenue device + device OS combinations to create supply packages.
Inventory Type	Access revenue reporting broken down by the channel through which a user is accessing a publisher’s inventory (i.e. web, app, etc.)	A publisher wants to understand fill rates across web and app traffic for optimization purposes.
Ad Units	Access revenue reporting broken down by the Ad Units they are monetizing with CGrid.	A publisher wants to understand which ad units are driving the highest revenue.	Note: Until a publisher has broken out Ad Units within their inventory management schema, only one category “unknown” will show here. Click here for more.
Ad Size	Access revenue reporting broken down by ad size.	A publisher wants to understand which ad sizes are driving the highest revenue.
DSP	Access revenue reporting broken down by DSP.	A publisher wants to know which DSPs are driving the highest revenue so that they can create deal packages for that DSP.	As noted in the “Data Visualization” section above, the data viz only displays six options at a time. If a DSP is greyed out, it does NOT mean a pub isn’t receiving traffic from that DSP, it just means it’s not being visualized.

Reporting Tab

Your hub for revenue and demand reporting