Maximize Revenue with Video
The Opportunity: Content is King
In today's digital landscape, video is no longer a niche format—it is the dominant way consumers interact with content and how brands capture attention.
For a publisher, embracing video monetization is a necessary evolution to maximize revenue and secure a future in the premium ad ecosystem.
Video Captures Attention and Drives Revenue
Video spend continues to rise rapidly for one simple reason: it delivers an ideal ad experience for users, driving more revenue for publishers. Here's why:
Engagement Multiplier: Video holds attention far longer than static images or text. Studies show that embedding video can increase the average time a user spends on a page by up to 80%.
Cross-Platform Growth: Video viewing is surging across all devices. This includes the explosive growth of Connected TV (CTV), short-form mobile video, and high-quality, in-stream content on the web. Publishers who can monetize all these channels in Commerce Grid to capture this distributed audience.
Superior CPMs: Video ad placements (like pre-roll, mid-roll, and outstream) consistently deliver CPMs 2–3 times higher than traditional display banner ads. Advertisers prioritize video for its emotional impact and high viewability.
In Short:
Publishers who neglect video are leaving premium dollars on the table. By integrating video, you diversify your revenue streams, attract the highest-tier brand budgets, and align your content strategy with where your audience spends their time.