0%

Bid Response

Buyer No-bid Response / Reason

Buyers can return two kinds of No Bid Responses (NBRs) to Commerce Grid.

  • A No Bid Response, which is usually an empty 204 response and indicates that the Buyer did not want to bid on the offer. See the Buyer No Bid Response section for an example of this kind of response.

  • A No Bid Reason, which contains the nbr field and indicates why the Buyer did not bid on the request.

  • The currently supported No-bid Reasons are listed in the table below.

Code

Description

0

Not used

1

Technical Error

2

Invalid request

3

Known Web Spider

4

Suspected non-human traffic

5

Cloud, Data centre, or Proxy IP

6

Unsupported Device

7

Blocked Publisher or Site

8

Unmatched User

9

Daily reader cap met

10

Daily domain cap met

11

ads.txt validation failed to verify the Supplier as an authorised seller of the publisher’s inventory.

Example:

{
   "id":"1234567890",
   "seatbid":[

   ],
   "nbr":11
}