Macros

Win price macro

In order for the exchange to convey certain information to the winning bidder (e.g., the settlement price), some substitution macros can be inserted into the win notice URL. Prior to calling a win notice URL, Commerce Grid will search the specified URL for any of the defined macros and replace them with the appropriate data.

Value

Description

${AUCTION_PRICE}

Settlement price for the auction. The substituted value will be defined as CPM. See the Bid Object section for usage details. This macro can be used, but with restrictions per protocol version.

  • the win price can be used in the adm or nurl field, with restrictions.

  • the win price can also be used in the burl field, with certain restrictions.

Where win price macro should be used?

Browser Notification

nurl | adm

u2s or Browser Notification

(nurl | adm) + burl

s2s notification only,

nurl | burl **