Bid Response

version*

str

Version of SKAdNetwork desired. Must be “2.0” or above. From SKAdNetwork v2.2 onwards, this should be used in the fidelities object.

network*

str

Ad network identifier used in signature. Should match one of the items in the imp.ext.skadnetids array in the request

campaign*

str

Campaign ID compatible with Apple’s spec. As of 2.0, this should be an integer between 1 and 100, expressed as a string, e.g. "45"

fidelities*

array of objects

Supports multiple fidelity types introduced in SKAdNetwork v2.2, see the SkAdNetwork Fidelities object for details.

From SKAdNetwork v2.2 onwards, this object wraps some of the other fields in this table into it. As a result, nonce, version, timestamp and signature should be used in the fidelities object and considered deprecated in this object.

itunesitem*

str

ID of advertiser’s app in Apple’s app store. Should match the seatbid.bid.bundle response field e.g “880047117”

nonce*

str

An ID unique to each ad response (GUID/UUID) e.g. "beeeb65e-b3de-02420004". From SKAdNetwork v2.2 onwards, this should be used in the fidelities object.

sourceapp*

str

ID of publisher’s app in Apple’s app store, this should match the imp.ext.skadn.sourceapp value

timestamp*

str

Unix time in millis string used at the time of signature. From SKAdNetwork v2.2 onwards, this should be used in the fidelities object.

signature*

str

SKAdNetwork signature as specified by Apple e.g. "MEQCIEQZRRyMyUXg==". From SKAdNetwork v2.2 onwards, this should be used in the fidelities object.

productpageid*

str

Passes the custom product page UUID 45812c9b-c296-43d3-c6a0-c5a02f74bf6e

sourceidentifier*

str

A four-digit integer that ad networks define to represent the ad campaign. Used in SKAdNetwork 4.0+, replaces Campaign ID campaign. Buyers must generate signatures in 4.0+ using the Source Identifier. Please refer to the SKAdNetwork 4 release notes for more details