Overview
Publishers leverage third-party data from LiveRamp’s Data Marketplace to have access to 100+ different data partners. LiveRamp third-party data and all their marketplace providers are ONLY AVAILABLE IN THE US.
By default, we have pre-selected a number of data segments from Acxiom that can be used in deal packaging. Here is a small selection of the total segments available:
Acxiom - US - Demographic - Age 35-39
Acxiom - US - Demographic - Age 18-24
Acxiom - US - Demographic - Age 40-44
Acxiom - US - Demographic - Age 25-29
Acxiom - US - Demographic - Age 45-49
Acxiom - US - Demographic - Age 60 - 64
Acxiom - US - Demographic - Age 50-54
Acxiom - US - Demographic - Age 30-34
Acxiom - US - Demographic - Age 65+
Acxiom - US - Demographic - Age 55 - 59
Acxiom - US - Demographic - Gender Female
Acxiom - US - Demographic - Gender Male
Targeting Segments
Select from the existing available segments by searching for LiveRamp Data Marketplaceas a data provider within the “Audience Segment” section of the supply packaging workflow.
Requesting New Segments
If additional segments are requested, review the list of available LiveRamp segments and Email vendor-requests@themediagrid.com with the desired segment & our integrations team will confirm the segment will be made public (Turnaround time 48-72 hours).