Who this is for
This guide is for curators who want to discover publisher-created supply packages and activate them by linking them to Demand Deals without rebuilding inventory targeting from scratch.
What you'll achieve
By the end of this guide, you'll know how to:
Discover Marketplace Supply Packages (MSPs) in the Trading UI
Evaluate a package before linking it
Link an MSP to an existing Demand Deal
Create a new Demand Deal from an MSP
Combine multiple MSPs in one deal, or reuse one MSP across multiple deals
Understand what happens when a linked package changes
Before you start
You must have access to the Trading UI in Commerce Grid.
Your account must be enabled for Supply Marketplace. Confirm this with your Criteo representative.
What is the Supply Marketplace?
The Supply Marketplace is a discovery and activation layer inside the Commerce Grid Trading UI that lets you browse publisher-created supply packages and link them directly to your Demand Deals.
Instead of assembling deal inventory manually, you can:
Browse pre-packaged supply from publishers across Commerce Grid
View metadata (seller, format, geo, pricing floor) before committing
Link packages to new or existing Demand Deals in a few steps
Reuse a single package across multiple deals, or combine multiple packages in one deal
This is not a separate platform. It is built into the Trading UI you already use.
1. Enable Marketplace visibility
Go to your Supply Packages in the Commerce Grid SSP UI.
Select the package you want to expose.
Toggle the package as Open to Marketplace.
Once enabled, the package becomes eligible for discovery by curators in the Trading UI.
2. Control buyer access
You can expose the package to all curators and buyers, or restrict it to specific partners.
To open to all: Select the option to make the package available to all curators and buyers.
To restrict access: Use the whitelist controls to specify which buyers or buyer groups can view and activate your package. Only whitelisted buyers will be able to see and link your package in their Trading UI.
3. Add Marketplace metadata
Curators evaluate packages based on the metadata you provide. Complete the following fields to make your package as discoverable and activatable as possible:
Field | What it communicates |
|---|---|
Logo | Your brand identity, displayed to curators browsing the Marketplace |
Description | What the package offers and why it's valuable |
Inventory type | Format (display, video, native, etc.) |
Geo coverage | The markets or regions the package covers |
CPM pricing floor | The minimum price you'll accept for this inventory |
Pricing floors are strictly enforced. Curators cannot override the CPM floor you set.
4. Monitor performance
Once your package is live and linked to curator deals, you can track:
Impressions delivered via your package
Spend attributed to Marketplace-linked deals
Number of curator linkages (how many deals your package is attached to)
Revenue from Marketplace-linked Demand Deals is attributed through existing billing rails and surfaced in your publisher invoices. No separate billing setup is required.
Managing the package lifecycle
As your package evolves, you can control its state at any time:
Action | When to use it |
|---|---|
See who has access | Review which buyers or curators can view your package |
Deactivate | Temporarily stop the package from serving. Linked Demand Deals remain active but supply stops delivering |
Unpublish | Remove the package from Marketplace discovery without deleting it |
Delete | Permanently remove the package. Only available if the package is not currently linked to any curator deals |
If you deactivate a package that is linked to curator deals, those deals remain active in the system but stop receiving supply from your package. The status change is reflected in the curator's UI.
Package status
Each Supply Package carries a status that reflects its current state in the Marketplace. Use this to track where your package is in its lifecycle at a glance:
Status | What it means | Who sees it |
|---|
Status | What it means | Who sees it |
|---|---|---|
Active | Live and discoverable | Publisher |
Inactive | Deactivated/unpublished, not serving | Publisher |
Linked | Attached to one or more curator Demand Deals | Publisher; curators see it reflected in their deal view |
Frequently asked questions
Can I control which curators see my package? Yes. Use the whitelist controls in Step 2 to restrict access to specific buyers or buyer groups.
Can one package be linked to multiple deals? Yes. A single Marketplace Supply Package can be linked to multiple Demand Deals owned by different curators.
What happens if I deactivate a package that's already linked to deals? The Demand Deals remain active, but supply from your package stops delivering. The status is reflected in the curator's UI.
Can buyers negotiate the CPM floor I set? No. Pricing floors are strictly enforced in the current release.
Will billing change for my Marketplace-enabled packages? No. Revenue is processed through existing billing and invoicing rails.
Is the Supply Marketplace a separate platform? No. It is a discovery and activation layer embedded within the Commerce Grid SSP UI you already use.