Overview
This guide will help you to become familiarized with our proprietary reporting & insights tool to ensure you’re getting the most value from Commerce-Grid via transparent and detailed reporting. In this section, we’ll show you a few of the reporting views that you’re most likely to reference regularly.
Before diving into this guide, however, we encourage you to navigate to u-Slicer and click on the “Get a tour” dropdown at the top of the screen. Start with the u-Slicer Introduction Tour for an interactive walk-through of the main components of the u-Slicer platform, which will help you to successfully navigate creating basic reports and pulling general insights. Then, return back to this guide to get started!
Below is a quick glossary of dimensions (referred to as Category Fields in the platform) and metrics (referred to as Columns in the platform) that might be useful as you start using the tool for troubleshooting and performance optimization and which are referenced in the quick start guide below.
Categories | Columns |
|---|---|
Account: Publisher’s Account Name | Total Traffic: Indicates the total volume of traffic observed for that time period |
Account: Publisher’s Account Name | Imps: Indicates the total volume of filled impressions observed for that time period |
Publisher: Inventory Groups associated with the Account (typically broken out by Integration type) | Net Media Revenue: Indicates the total net Media Revenue generated for that time period |
Ad Unit: For mapped integrations such as Prebid, displays Ad Unit ID and Name | The MediaGrid Bids: Yes Bids passed back to the Publisher |
Inventory Type: Indicates type of traffic (Web, App, CTV) | Win Rate %: Impressions Won divided by the total number of Impressions Bid |
Media Type: Indicates type of media (Banner, Video) | Fill Rate %: Impressions delivered divided by the number of Ads requested by the Ad Server |
Supply Source: indicates type of connection/integration (hbjson - simple client-side; sp - openRTB server-side; amazon_tam - Amazon TAM connection; hb - client-side, but before Prebid version 13; tag - tag-based; criteo - Criteo Direct Bidder) | Unique Reach: Impressions: Indicates the number of unique users we see just on impressions |
OS: Indicates operating system | Unique Reach: Ad Requests: Indicates the number of unique users we see on all requests |
User is matched: ‘True’ indicates that the user is synced to our 3rd party cookie, which enables matching to DSP cookies as well. | |
Landing Page Domain: Indicates the advertiser click-through domain for paid impressions | |
Demand Source New: Indicates the DSP that purchased the traffic | |
Grid DSP ID: Indicates the DSP that purchased traffic from a Curated deal |
Report Type: Trading Activity Report
Use this report to understand trading activity by various dimensions, which include but are not limited to Supply Source (Integration Type), Ad Unit, Inventory Type, or Media Type
Categories: Supply Source/Ad Unit/Inventory Type/Media Type
Columns: Imps, Net Media Revenue, Net Media eCPM
Report Type: Daily Net Media Revenue Report
Use this reporting view to quickly understand trends in impressions and revenue on a daily basis and identify discrepancies easily.
Category: Day
Columns: Imps, Net Media Revenue, Net Media eCPM
Report Type Demand Insights Report: DSPs
Use this report to understand the Demand Side Platforms that bought traffic.
Category: Demand Source New
Columns: Imps, Net Media Revenue
Report Type: Demand Insights Report: Advertisers
Use this report to understand which Advertisers ran against your supply.
Category: Landing Page Domain
Columns: Imps, Net Media Revenue
Report Type: Demand Insights Report: Curators
Use this report to understand which Curators are leveraging your supply within their Curated demand deals.
Category: Grid Curator
Columns: Imps, Net Media Revenue
Then, to understand the Advertisers each Curator is bringing to you by leveraging your supply, select Grid Curator from the Category menu. Click the plus sign next to the Category menu to pull in an additional category for Landing Page Domain, as displayed below
*Tip: Empty Value indicates that the data for that category against the selected metric(s) is not available. In this case, this indicates that a majority of the Net Media Revenue generated for this account was not generated by a Curator leveraging your supply within their Curated demand deals
Report Type: Deals
Use this reporting view to easily understand the revenue you’re garnering from your own supply deals or from curated deals leveraging your supply.
Category: Grid Supply Deal
Columns: Total Traffic, Imps, Net Media Revenue, Deal bid offers
To view more granular reporting for your deals across a wider time period, navigate to u-Slicer. Data for your deal will appear in u-Slicer once your deal is active and delivering.
Click on Set Filters to view data for a specific deal. To change the selected filters, click Edit Filters
Select the Grid Supply Deal filter and input the full Deal ID into the filter value. Click Ok.
In the Column Management section, click more (bottom right-
hand corner of the screen) to select relevant u-Slicer metrics to
pull into the data table.
Some helpful metrics include:
Imps: Indicates the total volume of filled impressions observed for that time period
Net Media Revenue: Indicates the total net Media Revenue generated for that time period
Deal bid offers: Aggregate avails for the deal at the selected time frame
Grid bids: Yes Bids passed to the Publisher
Deal floor: Also known as price floor, or the minimum closing price set by the publisher within their ad server
*Note: Keep in mind that not all metrics you typically use to review open exchange performance data are compatible with Deals reporting. We’ve included metrics compatible with Deals reporting above for reference.