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Native ads

We recommend to use Prebid.js native implementation. Please refer to this official Prebid guide for more details.

Native ads - Ad requirements

Native guidelines for Commerce Grid:

  • Display the Ad Choices icon and implement the link to the opt-out page

  • Display at least one advertiser information (domain, name)

  • Display at least one product recommendation

  • Use Criteo to click URLs

  • Every impression pixel must be called once the ad is delivered.

Native ads - Product images


Criteo images for native inventory will be sized to fit within a 400x400 html element. They will not be padded to fit the dimensions or ratio, they should therefore be centered in the layout by the partner.

Native ads (deprecated) - Native Placement

The original native implementation described below is still valid but we discourage its use.

In order to activate Native demand, first you need to declare a callback function that will be used to render the Native ad. This section provides instructions on how to build a native ad.

Native ads (deprecated) - Native Object

When a native demand is available, Criteo will return the following native object:

NATIVE OBJECT

Field

Type

Description

product

Product object Array

List of product assets.

advertiser

Advertiser object

Includes the adv name and logo

privacy

Privacy Object

Includes adchoices and opt-out url

impression_pixels

Impression pixels object Array

List of impression pixels

PRODUCT OBJECT

Field

Type

Description

title

String

Product title.

description

String

Product description.

price

String

Product formatted price. It comes formatted by default with the currency symbol.

click_url

String

Product landing page

call_to_action

String

Product CTA

image

Image object

Product image (400x400 px)

IMAGE OBJECT

Field

Type

Description

url

String

Image URL.

height

Integer

Image height

width

Integer

Image width

ADVERTISER OBJECT

Field

Type

Description

description

String

Advertiser name

domain

String

Advertiser domain

logo

Image object

Advertiser logo (200x200 px)

PRIVACY OBJECT

Field

Type

Description

optout_click_url

String

Opt-out landing page URL

optout_image_url

String

Adchoices icon URL

IMPRESSION PIXEL OBJECT

Field

Type

Description

url

String

Impression pixel beacon

Native ads (deprecated) - Adserver integration

The campaigns are configured as the normal campaign and you can reuse the same Creative codes for the standard ads. Prebid will automatically identify the native ad context and execute whatever has been defined at the nativeCallback parameter.

Native ads (deprecated) - Ad requirements

Criteo Native guidelines:

  • Display the adchoices icon and implement the link to the opt-out page

  • Display at least one advertiser information (domain, name)

  • Display at least one product recommendation

  • Use Criteo click URLs

  • Every impression pixel must be called once the ad is delivered

You will find to the right one sample code that uses the most relevant assets.

Native ads (deprecated) - Product images

Criteo images for native inventory will be sized to fit within a 400x400 html element. They will not be padded to fit the dimensions or ratio, they should therefore be centered in the layout by the partner.

Native ads (deprecated) - Complete example

You will find a full example on this page.