Google DV360 Deal Activation Guide

This section explains how to target Commerce Grid (formerly The MediaGrid and Criteo SSP) as an inventory source within the DV360 UI. 

To set up Commerce Grid SSP targeting in DV360, the buyer needs to target Criteo – Commerce Grid  as a source in Supply Management settings on ad set creation.

1. To include or exclude other SSPs / Exchanges, click on Include / Exclude Supply.

2. Select Criteo – Commerce Grid  from the available supply inventory

   • On the modal, you can see the excluded supplies on the right-hand side. If these are grayed out, it means that the buyer's organization has blocked them on the organization level, and they can not be included unless the organization settings are adjusted.

3. Click OK when you are done.

This section explains how to set up and target Commerce Grid deals within the DV360 UI. 

Commerce Grid's integration with the Display Video 360 (DV360) Seller API automatically synchronizes the deals created in Commerce Grid with the Google DV360 system. This enables a more seamless deal transaction between Commerce Grid publishers and curators, and DV360 buyers.

Below, we have outlined both automatic deal sync and manual deal setups in case the buyer's DV360 account is not enabled for Deal Sync.

Deal Sync Acceptance

Once a seller's deal is successfully synced to the Display Video 360 (DV360) systems, buyers should follow the below steps to accept the deal and start bidding on it.

1. Navigate to Negotiations to find the deals that can be accepted are listed under Negotiations. The buyer should look for the status Action required for the deal.

2. Click on the name of the proposed deal and click ACCEPT to finalize the proposed deal.

3. Click Save & Close or Save & Assign Line Items

Best Practices for DV360 Deal Sync

• Deals must be set up with DV360 partner IDs. This deal synchronizing process does not support member ID deals.

• Once a partner ID is selected for a deal, it cannot be changed in a subsequent update.

• Deals synchronize every hour between Commerce Grid and DV360.

• New deals are uploaded up to 1 hour after being created.

• Updates to existing deals are uploaded up to 1 hour after it is created (depending on when the last sync script ran).

• Buyer acceptance statuses are synchronized every hour.

Manual Deal Setup Acceptance

1. In DV360, the buyer should create a new Commerce Grid deal

2. Choose Click the Add New button at the top right and select Non-guaranteed inventory

3. Create Deal and fill in the following Deal Information fields.

   • Name - Give the deal a name.

   • ID - Use the provided Criteo – Commerce Grid DealID - usually in the form GRID-xxxx

   • Exchange - Select BidSwitch

   • Seller Name - Can be left blank

   • Inventory Format - Select Display or Video depending on your needs

   • Creative Requirements - For Display, choose relevant sizes. For Video, choose max video duration. Recommended maximum = 120 seconds

   • Rate Type - Select CPM Floor

   • Rate - Enter 0

   • Start Date - Enter the Start Date for the deal

   • End Date - Recommended to be left blank for always-on deals.

   • Advertiser - Select all advertisers that should have access to the Deal

4. Click Save & Close or Save & Assign Line Items

Add Deal to Line Item

1. Now that the buyer has accepted the deal, it must be assigned to a line item.

2. To assign non-guaranteed inventory to existing line items:

   • Locate the deal in the Action Required section and select Action > Assign to an existing line item.

   • In the menu that appears on the right select the following:

     • Advertiser

     • Campaign

     • Insertion order

     • Line item(s)

   • Click Assign when you are done.

3. To assign non-guaranteed inventory to new line items:

   1. Locate the deal in the Action Required section and select Action > Assign to new line item.

   2. In the following page, enter the below information for your line item:

      • Name for your line item. Additionally, you can create your line item as a Draft if you don't want it to be immediately eligible to serve once you've saved it here. If you do want it to serve as soon as its start date has occurred, create the line item as Active.

      • Your line item's targeting.

      • Your line item's flight dates. For display and video line items, you can use real-time triggers to control your line item's flight.

      • Your Budget and Pacing settings. DV360 can automatically adjust your line item's budget if you've turned on automatic budget allocation for the line item's insertion order.

      • Your bid strategy.

      • The line item's frequency cap.

      • The creatives you want to use with this line item. A line item won't be able to serve until one or more creatives assigned to the line item is approved.

      • Your method for conversion tracking.

      • Click Assign when you are done.