Display Manager- Signaling the Rendering Environment

displaymanager and displaymanagerver are essential transparency signals for app, video, and CTV inventory. They tell Demand Partners what technology is actually responsible for rendering the ad, which directly affects buyer confidence, creative compatibility, and your ability to troubleshoot delivery issues.

To begin improving coverage, take the following steps:

1. Review the content below describing what these fields are, how to implement them, and best practices.

2. Audit your bid requests to confirm that both imp.displaymanager and imp.displaymanagerver are passed when applicable, especially for app and video traffic.

3. Identify the SDK, mediation layer, SSAI partner, or player that is actually rendering the ad for each integration path, and update your integration so the values reflect the real rendering component.

4. After making the required changes, return to the Yield Advisor tool in Commerce Grid to monitor success, the Yield Advisor tool will show progress based on Display Manager pair presence as observed in your bid requests.

If you've navigated here without having visited the Yield Advisor tool in Commerce Grid first, check it out now to support ongoing optimization.

If you need additional support, reach out to your Commerce Grid support team or email us at support-cGrid@criteo.com.