To ensure your curated deals are continuously optimized for performance, Criteo offers an automated pipeline to ingest DSP-level reporting. By sending reports directly to our system, you enable more precise performance analysis and data-driven optimizations.

šŸ”¹ Supported Platforms & File Formats

Criteo currently supports reporting from the following DSPs:

  • DV360

  • The Trade Desk (TTD)

Accepted file formats:

  • .XLSX (Excel)

  • .CSV

  • .ZIP (containing one or more of the above file types)

šŸ“© How to Submit Your Report

Please email your DSP report as an attachment to:

šŸ“§ curationreports@criteo.com

Once received, the report is automatically parsed and ingested into Criteo’s internal reporting tools for optimization and analysis. No additional action is required.

šŸ“Š Required Report Structure

Your report should include the following columns with exact naming (case-sensitive) for compatibility:

Key

Column Name in Report

Mandatory

Date

Date

āœ…

Deal ID

Deal ID or Inventory Source ID (external)

āœ…

Domain

App/URL

āŒ

Device Type

Device Type

āŒ

And the following metrics:

Metric

Column Name in Report

Mandatory

Imps

Impressions

āœ…

Viewable Imps

Active View: Viewable Impressions

āŒ

Media Cost

Media Cost (USD) or Revenue (Adv Currency)

āœ…

Clicks

Clicks

āŒ

Conversions

Total Conversions

āŒ

āœ… Best Practices

  • Send reports regularly (e.g., weekly or daily) to support timely optimizations.

  • Ensure file naming and formatting follow the guidelines to avoid ingestion errors.

  • Include only the necessary data to minimize processing time.

Need Help?

If you have questions about formatting or reporting cadence, please reach out to your Criteo representative for assistance.