To ensure your curated deals are continuously optimized for performance, Criteo offers an automated pipeline to ingest DSP-level reporting. By sending reports directly to our system, you enable more precise performance analysis and data-driven optimizations.
🔹 Supported Platforms & File Formats
Criteo currently supports reporting from the following DSPs:
DV360
The Trade Desk (TTD)
Accepted file formats:
.XLSX (Excel)
.CSV
.ZIP (containing one or more of the above file types)
📩 How to Submit Your Report
Please email your DSP report as an attachment to:
Once received, the report is automatically parsed and ingested into Criteo’s internal reporting tools for optimization and analysis. No additional action is required.
📊 Required Report Structure
Your report should include the following columns with exact naming (case-sensitive) for compatibility:
Key | Column Name in Report | Mandatory |
|---|---|---|
Date | | ✅ |
Deal ID | | ✅ |
Domain | | ❌ |
Device Type | | ❌ |
And the following metrics:
Metric | Column Name in Report | Mandatory |
|---|---|---|
Imps | | ✅ |
Viewable Imps | | ❌ |
Media Cost | | ✅ |
Clicks | | ❌ |
Conversions | | ❌ |
✅ Best Practices
Send reports regularly (e.g., weekly or daily) to support timely optimizations.
Ensure file naming and formatting follow the guidelines to avoid ingestion errors.
Include only the necessary data to minimize processing time.
Need Help?
If you have questions about formatting or reporting cadence, please reach out to your Criteo representative for assistance.