TLDR- How to Use This FAQ
Who this is for
CTV supply partners (platforms, OEMs, apps, aggregators) working with Criteo.
Commercial, product, and operations teams who need a practical view of how Criteo buys CTV on your inventory.
What is Criteo’s CTV supply approach?
Audience-first, supply-aware, at scale: We start from the audience and campaign brief, then map those needs onto our scaled CTV footprint, building packages across direct apps, OEMs, and SSP routes, so your inventory is sold as the solution, not just a list of apps. For buyers this means the ability to access the right audience for your campaign goals across CTV as a channel at scale.
Premium, brand-safe, efficiently priced partners: We prioritize premium CTV apps, OEMs, and broadcasters via direct integrations plus selected SSP routes, all meeting strict quality and brand-safety standards, and packaged at efficient, competitive CPMs that buyers can confidently put in front of their top clients.
Buyer-friendly packaging: We bundle inventory into clear, TV-like packages (e.g., tentpole/seasonal programming, teen-skewed entertainment, sports, news) that map directly to how agencies plan budgets and buy TV.
Frictionless demand via Deal IDs: Those packages are delivered as curated Deal IDs into the buyer’s DSP of choice, so traders can run top- and mid-funnel CTV with familiar workflows and TV-level measurement, routing incremental, renew-able budget onto your supply.
What this FAQ covers
Commerce audiences & signals: what data powers targeting and measurement on your CTV supply.
CTV supply & quality: what “premium CTV” means for Commerce Grid, the CTV Supply offers we bring to market (e.g., direct vs indirect partners), and how your inventory is packaged into deals.
Audience planning & forecasting: how we size and scope deals before launch.
Agency workflow & activation: how Deal IDs flow from Criteo to agencies’ DSPs.
Campaign setup & targeting: formats, supply levers, safety, and frequency.
Measurement & attribution: how online and offline results are tracked.
Operations & roadmap: integration requirements and how we scale together.