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Bid Request

Publisher Object

Field

Type

Details

id

string

An exchange specific identifier for the publisher, e.g. "6T2Y9G"

name*

string

Publisher name, for example "AAP"

cat*

array of string

Array of IAB content categories for the publisher. ["IAB1", "IAB2-3"]

cattax*

int

The taxonomy in use for cat. If no cattax field is supplied, the IAB Content Category Taxonomy 1.0 (1) is assumed. For the most up to date list, refer to the AdCOM 1.0 list List.

  • 1 IAB Tech Lab Content Category Taxonomy 1.0

  • 2 IAB Tech Lab Content Category Taxonomy 2.0

  • 3 IAB Tech Lab Ad Product Taxonomy 1.0

  • 4 IAB Tech Lab Audience Taxonomy 1.1

  • 5 IAB Tech Lab Content Taxonomy 2.1

  • 6 IAB Tech Lab Content Taxonomy 2.2

  • 500+ Vendor-specific codes

domain*

string

The highest level domain of the publisher, e.g. example.com

{
   "publisher":{
      "id":"6T2Y9G",
      "name":"Publisher A"
   }
}