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App SDK (iOS) - Mediation with Admob

Commerce Grid DocumentationIntegration Guides In-AppApp SDK (iOS)

Introduction

This guide explains how to integrate Criteo Direct Bidding for App solution to your iOS app with Admob mediation platform.

Criteo mediation adapter is open source and available in GitHub.

Prerequisites

Compatibility

  • Criteo SDK v4.8.0 is compatible with Google Mobile Ads SDK v20.0+ but IS NOT backward compatible. If you are using Google SDK v19 or below, use Criteo SDK v4.7.0.

Import Criteo Adapter via Cocoapod

Add the following pod into your Podfile:

pod 'CriteoPublisherSdk/GoogleAdapter'

Then, run pod install --repo-update in order to download all your dependencies.

Manual Installation

If you wish to install the SDK files manually, you need to install both Criteo Publisher SDK and Criteo adapter code into your Xcode project.

Install Criteo Publisher SDK

Follow the instructions to import Criteo Publisher SDK here.

Copy Criteo Adapter Code into your Xcode project

Download Criteo Admob Adapter code from GitHub, and copy the files to a new folder folder inside your app, say CriteoGoogleAdapter. The following files must be included:

  • CRBannerCustomEvent.h

  • CRBannerCustomEvent.m

  • CRGoogleMediationParameters.h

  • CRGoogleMediationParameters.m

  • CRInterstitialCustomEvent.h

  • CRInterstitialCustomEvent.m

Configure Mediation Settings - Mediation Group

If you have no existing Mediation Group, create a New Mediation Group for your app. On the sidebar of your Admob account, select Mediation and click on the CREATE MEDIATION GROUP button.

If you have an existing Mediation Group that you'd like to add Criteo into, feel free to use one.

Configure Mediation Settings - Add Criteo as Ad Sources

In your Mediation Group, click on the ADD CUSTOM EVENT button in the Ad Sources section.

Add Criteo as your Custom Event label, and fill in the eCPM value as agreed with your Criteo representative. Click Continue.

Configure Mediation Settings -Configure Criteo Ad Units

On the next screen:

  • Class Name: Enter CRBannerCustomEvent for Banner or CRInterstitialCustomEvent for Interstitial.

  • Parameter: {"cpId":"xxxxxx","adUnitId":"myadunitid"}

    • cpId: Your Criteo Publisher ID. Contact your Criteo representative to get your Criteo Publisher ID.

    • adUnitId: Admob Ad Unit ID targeted by this line item

Alternatively, simply use the Criteo Mediation Parameter Generator

Advanced Mediation Setup

In order to optimize your Criteo revenue, we recommend implementing several Criteo lines for different price points targeting the same placement. In order to do this, we'll need to use custom Criteo adUnitId on the Parameter field.

For example, if you would like to have three price points for Criteo and your Admob adUnitId is myadunitid, you can create 3 Criteo ad sources in your mediation group targeting this ad unit, each with the parameter:

  • {"cpId":"xxxxxx","adUnitId":"myadunitid_highcpm"}

  • {"cpId":"xxxxxx","adUnitId":"myadunitid_medcpm"}

  • {"cpId":"xxxxxx","adUnitId":"myadunitid_lowcpm"}

Please contact your Criteo representative in order to setup your custom Criteo adUnitId or for more information.