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Introduction

Starting December 8, 2020, Apple requires developers to provide information regarding their app's privacy practices, including the practices of third-party partners.

This guide explains the data collected by Criteo SDK and how they are used.

Data Types

Data Types

Collected?

Contact Info

Email Address
Including but not limited to a hashed email address

Only if you are using Criteo SDK 4.1.0 or newer, and explicitly sharing hashed email addresses with Criteo

Identifiers

User ID
Such as screen name, handle, account ID, assigned user ID, customer number, probabilistic identifier, or other user- or account-level ID that can be used to identify a particular user or account

Only if you are using Criteo SDK 4.1.0 or newer, and explicitly sharing User's ID with Criteo

Device ID
Such as the device's advertising identifier, or other device-level ID

Yes

Usage Data

Product Interaction
Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Yes

Advertising Data
Such as information about the advertisements the user has seen

Yes

Diagnostics

Other Diagnostic Data
Any other data collected for the purposes of measuring technical diagnostics related to the app

Yes

Data Usage

All data types are used for Third-Party Advertising.

Link to the User's Identity

All data types are not linked to the user's identity.

Tracking

Device ID collected by Criteo SDK is used for tracking purposes. If you are sharing Email Address (hashed) and User ID with Criteo, they are also used for tracking purposes.