Table of contents
Creatives - Formats for banners
Criteo primarily deals with so-called “dynamic creatives”. These creatives consist of a banner size (height and width) of a layout and of several products deemed interesting for the user. There are currently hundreds of different banner sizes, a dozen layouts, and billions of unique products. As Criteo’s operation grows, these numbers are expected to increase continually. Criteo uses two types of creatives: HTML within a JS tag, and HTML within an iframe.
Creatives - Image handling for native ad
Criteo images for native inventory will be sized to fit within a 400x400 html element. They will not be padded to fit the dimensions or ratio, they should therefore be centered in the layout by the partner.
boxed_images (4).png
65.6 KB